For online copy to work, it needs to connect to its audience. This is the basis of UX copy: content that revolves around user experience. That is how we write content – because relevance is key when grabbing and holding someone's attention.
Your user is no. 1
Using relevant copy to meet your users’ wants, needs and emotions, that’s what UX copy is all about. UX stands for user experience; and we want this experience to be positive. Every step of the customer journey.
Make all your copy user-friendly
Whether it is microcopy, service content, a longread or your chatbot’s conversational copy: it should all be UX copy. A UX writer makes this happen. By looking at what you want to say, which of that is relevant to your users (and how exactly), and where this customer-oriented content needs to go. All the while using your brand voice. This produces a positive user experience, causing higher conversion.
Advice & workshops
We can create UX copy for you, or send a professional to support your team. But that is not all. Our consultants can also develop personas that match your product or service – that you can align your content with. Or we organise a workshop for your team, so they learn how to write UX copy themselves.