Unsure of the right content for your chatbot or voice search? Looking into different systems? Or are you a chatbot newbie and looking for someone to guide you and offer strategic advice? Whichever it is, we can help. Moreover, we help you with flow design: the best foundation for convincing dialogue.
From static information to dialogue
With the increase of conversational interfaces like chatbots and voice assistants, digital copy is changing. Engaging in conversations with our users is very different from offering static information. This requires a new skill: flow design – creating a dialogue. Also called conversational copywriting or conversation design.
Flow design is essential
Designing a dialogue is a craft. A flow designer maps out all possible routes and scenarios. Which user questions have priority? How do you point users in the right direction? What are the guidelines for a ‘human conversation’? The answers to these questions lead to a dialogue tree that can be filled with conversational copy.
Of course, your chatbot copy matches your brand. And your brand voice: the values you have set for your communication. But you can go further, to make your bot feel even more authentic. We can help you with personality design: your bot’s characteristics and how it deals with types of emotions. This impacts its answers as well as user experience greatly.