BMW

The route to content that converts

Entopic has been working with BMW since 2015. We all know the German corporation that manufactures cars and motorbikes. And even though the company headquarters are located in Munich, Germany, BMW Group Netherlands is located in Rijswijk near The Hague. Therefore, so are we.

Diensten Content management, online copy, project management, content migration
Release Continuous

What does BMW get out of it?

  • Constant flow of new and current online content
  • Additional quality and progress control
  • Continuous advice on optimisation
Check the results here

What can we do for you?

Contact us

Focus with the right structure

BMW’s online department has a lot of ideas about optimising content. To realise these ideas, they have chosen an innovative structure: Entopic’s content managers have taken over a large part of the operational tasks, so BMW’s specialists can continue to focus on optimisation.

Working closely together

Our team advises about placing content. How does it reach its full potential within the technical possibilities of the cms? We do so in close cooperation with the content owners at BMW. Our content managers work both from our office in Amsterdam, and on location at BMW in Rijswijk. This allows us to get to know BMW’s cms and brand voice intimately. So we can be a substantive sparring partner to the content owners.

Dedicated migration team

For a large-scale migration project to BMW’s new cms, we deployed a dedicated migration team. One of our project managers was responsible for the migration, along with 3 content managers. The project was completed on time and within budget. In this complex project, we worked closely together with BMW’s German head office, ICT specialists and the internal content owners. Achieving great results.

"With Entopic on our side, we have the right extra tools to showcase the BMW brand on one of our main channels. Entopic is invaluable in optimising and publishing the large amount of content for bmw.nl."

Jorne Goosen, Manager Online Marketing, BMW Group Nederland